Independent. Websters Dictionary. 1 free from outside control; not depending on another's authority; not influenced or affected by others; impartial. 2 not depending on another for livelihood or subsistence; 3 not connected with another or with each other; separate : not depending on something else for strength or effectiveness; freestanding. The word independent can also here lately mean that you want to obtain more creative control over the direction and vision of your works in the music entertainment industry, which can be both a gift and a curse in the case of success of an artist if it is not structured properly.
As a rule of thumb, Larger companies have the advantages in marketing and distribution. Smaller companies, are considered Indies; Indies compete by focusing on artist within confined developed markets, and specific music genres within a target market reach. One advantage of Indies, are the fact that they can offer the same quality service and have more creative control in marketing, distribution, and production yet still remain effective in regards to Soundscan, BDS spins for singles, digital distribution and radio airplay within specific markets. And some of your favorite artist are starting to do so post major record contracts more and more.
In 2010, Lloyd Banks was one of the first major recording in quite some time to chart a new independent direction.In a recent interview with AllHipHop, Banks explained that Banks felt that going independent makes more sense to them, they still have a few options on the table before he sets an exact date for his forthcoming third solo LP. Especially, since he's been able to generate a buzz through the self-released single "Beamer, Benz, or Bentley."
Banks also went on to explain to AllHipHop that , "This is my year. That's the other thing. When you are working independent, you can decide when ... sometimes when you are working for a label, they put you on that time clock. Sometimes, things can get forced...We'll see in the very near future, it's a very smart option for G-Unit to go independent. When I did the, 'Officer Down' -- the response to Rick Ross -- it was already 700, 800 thousand free download before we even made the deal with iTunes. Before they approached me and I still sold 60 or 70 thousand."
And his former G-Unit label mate, The Game is none different. Game only has one LP left on his Interscope contract, and after he drops the follow-up to 2011's The R.E.D. Album.
In a recent interview with MTV news, Game explained that , "Independent seems like a really, really good move where I can capitalize off of all the finances being made off of my music for once. But, I don't know, I kinda like having a lot of help, a lot of assistance from a big label. I don't know, maybe we'll have a meeting about a lot of money or I'll be talking to my conscience."
Game announced his new album title, F.I.V.E., to XXLMag.com, earlier this month but it may be some time before it hits shelves. "I haven't even started working on it yet. I first came up with the album title, which is F.I.V.E., and then came up with its acronym, which is Fear Is Victory's Evolution," he explained to MTV News. "It's got a good concept, and once the budget is open on that I'll get to rolling."
One thing is for sure from both artist, great music lies ahead. But the even bigger message is to only go independent for two reasons: The first is for following your conscious and knowing its right for you, and the second, is if you have the venture capital to possibly fund it yourself. If not, stick to the support system you have to work those things for you.
Resources
http://www.ballerstatus.com/2010/03/17/g-units-lloyd-banks-says-going-independent-is-a-very-smart-option/
http://www.mtv.com/news/articles/1681694/game-five-album-interscope.jhtmlWebsters Dictionary
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